Welcome to our blog! I’d like to introduce you to Chiavoni Design and give you a little insight as to what our business provides: graphic design and digital marketing materials for new or established wineries. Think logos, wine labels and the eye catching box that your wine club shipment arrives in. Like this one…
Whether you have the idea of starting a winery or are an established winery, we can help you. Starting from the beginning, with a logo and wine label or providing a label redesign and creating marketing materials for your current tasting room or wine club.
Besides print marketing, we offer digital marketing as well. A strong online presence is key to ANY business. “In 2009, mobile Internet advertising spending was $1.3 billion, whereas in 2019, it was estimated to grow over $327 billion, which represents over one-third of advertising dollars worldwide.” (Grewal, 18) That is a HUGE increase! What do you think it was in 2020 with everything turning to the internet? There are many wineries out there competing not only trying to make great wine but getting their product in the hands of the consumer, and that’s where we come in. We’ve worked with winery clients for ten years learning the ins and outs of just about every avenue of the wine industry. Do you know what TTB Approval or a wine capsule is? You don’t have to, let us worry about that. They are both wine bottle packaging references, if you were curious. With our design skills, knowledge of and experience with the wine industry, we can help your brand stand out over your competitors.
So, if you are a winery and need our help, or a just a wine lover, click the “follow” button at the top of the page to get notified when we post to stay updated on wine related news and what we’re up to.
Grewal, Dhruv and Levy, Michael. Marketing. New York, McGraw Hill, 2021.
